Producing Print + Digital to Drive Retail Sales
Staying competitive requires a fast, focused and cost-effective approach to marketing. Bring it all together with Advertising Made Easy! Find out how our experience with small, individual retailers to multi-store chains and national companies, can make critical difference for your business.
Delivering What Retail Demands
• Design & Production
• Direct Mail
• Valassis/Red Plum
• Marketing Strategy
• Mobile Media
• Email Marketing
• QR Codes
• Social Media
BRINGING IT ALL TOGETHER
Our graphic designers and copywriters understand what moves consumers to action. We’re ready to create the bold look and compelling sales message for any retail requirement, print to digital.
Producing some of the largest dealer programs in the nation takes an experienced staff of account managers, direct marketing specialists, and creatives. Our group is ready to work for yours.
Moving the meter on sales is what it’s all about. We develop the concepts and themes, create the materials, and execute the promotions. Count on success you can measure.
We print over 15 million circulars and direct mail pieces every month. Using high-speed offset and digital printing technology, we handle the big jobs and customers save money in the process.
Large scale production enables us to boost efficiencies. Expect to see the low numbers you like for circulars in all formats, and direct mail campaigns from post cards to massive catalogs.
Consumers are savvier than ever. How will you reach them? With Advertising Made Easy! Since 1997, we’ve specialized in innovative print and digital solutions that hit the mark. Retail. It’s what we do best.
TOTAL PACKAGE. PRINT + DIGITAL
To reach today’s consumer, retailers need both print and digital communications. Advertising Made Easy! can support you with both ― a total package ― to move the meter on sales.
MISSION FOCUSED ON RETAIL RESULTS
Our mission is to drive more business to our clients’ stores. We make it happen from strategy and creative development, to design and production, to implementation. This is Advertising Made Easy!
TELL US WHAT YOU NEED. WE ARE READY
• Increase Retail Sales
• Reach New Customers
• Reduce Production Costs
• Manage Complex Marketing Programs
Design & Production
Create what it takes to motivate consumers
Our creative team will transform your sales messages into the print + digital materials you need. Everything from designing a promotional theme to creating a multi-media campaign.
Count on quick turnaround and low costs from people who understand the demands of retail. We work with the latest equipment and technologies for both Print + Digital media.
Reach them right where they live
Motivate your prospects with hard-hitting direct mail of all kinds ― over-sized mailers, postcards, catalogs, sales letters and more.
Experts in direct mail, AME can assist with every aspect of a direct mail program. Create the materials, find the right mailing list, and identify the lowest mailing rate possible.
Put your print circulars and ads online
Energize your promotions with page flips, zoom, and audio. Add them to your website with a simple link. No other changes to your website are necessary.
Automated posting ensures that your eCirculars appear and are removed at the proper times. You can also take advantage of product search and language translations. Ask about a live demo.
Get straight to the point with email
Email is a highly focused method to reach your customers. And there is no more affordable way to keep customers informed about all you have to offer.
Considering an email marketing program? We can help you put it all together, and manage all the details.
Move ahead with the right plan
Advertising Made Easy! can help you analyze the marketplace, core audience and competition, and then develop print and digital campaigns your business can grow with.
Through open communication and collaboration, AME is ready to help develop the marketing strategy that’s based on your unique needs.
Lead customers to the information they need
Your customers are on the web, looking for deals. We can create the landing pages with the marketing messages, offers, and promotions to boost sales.
Micro sites and landing pages can stand alone or complement your current website. AME can produce whatever you need.
Reach customers anytime, anywhere
Your customers are on the move and mobile. Stay connected and give them what they are looking for immediately.
Mobile messaging is one of the most cost-effective forms of advertising. We can help you add mobile messaging to the mix.
Save money through our economies of scale
We print over 15 million circulars and mailers every month. As a result, our large combined volume enables us to offer lower prices for everyone.
Why print your job by itself when you can save a lot of money with AME? We can “gang” your printing project with other similar jobs and you save considerably in the process.
Provide a bridge between print and digital
More and more of your customers are using smartphones and tablets. We can make it easy for them to find you online.
Using Quick Response codes on your print materials, customers can quickly link to your website for more detailed information.
Catch their attention and move them to buy
Matching sales event signage to your current promotion reinforces the ad message and motivates customers to buy.
Use AME signage to call attention to specials, direct traffic, and prompt customers to take advantage of savings. From floor to ceiling, AME promotional signage turns shoppers into buyers.
Give them something to talk about
Social media such as Facebook, YouTube, and Flickr have become powerful platforms for marketing.
AME can help you use social media to increase awareness, and connect with current and potential customers.
Reach more households, more effectively
Through our partnership with Valassis, the largest direct mail distributors in the country, we can deliver DM packages with offers to more than 100 million mailboxes every week.
And with improved targeting capabilities, we can help you reach those consumers and zip codes most likely to respond to your messages. As a recognized agency for Valassis services, AME can offer our clients discounted rates without a long term commitment or contract.
Helping business build a brand.
Our work is ready for PrimeTime.
Nationwide Marketing Group (NMG), an organization of 2,500 independently owned Appliance, Electronics, Furniture & Bedding stores, hosts a bi-annual trade show and buy fair. PrimeTime is an opportunity for Group members to meet with vendors and order goods. Participating PrimeTime vendors are encouraged to extend special discounts to attending members. As the organization has grown,
so has PrimeTime, so much so that in 2000 NMG looked for a partner to help manage the cataloging and promotion of these vendor show offers.
Already a partner with NMG on a group advertising and collateral program, Advertising Made Easy created Cash Back NOW, a publication targeted to PrimeTime attendees. AME works with Nationwide and their participating show vendors to administer, design and print a catalog of show offers and specials. Debuting in 2000 as a 12-page booklet, Cash Back NOW has expanded with each PrimeTime show to reflect the growth of the organization. The most recent edition filled 56-pages and featured over 600 vendor discounts offering millions of dollars in potential savings.
Cash Back NOW has become an integral part of the PrimeTime experience for both vendors and members. Nationwide Marketing Group’s confidence in Advertising Made Easy to manage this bi-annual publication, now in its 13th year, allows NMG to focus staff and resources on other projects and responsibilities related to this trade show.
Seven Islands Spreads the Word. And Taps
New Opportunities from Around the World.
Seven Islands Development Corporation (SIDC) owns 5,000 acres of land in Sept-Îles (Seven Islands), Québec Canada. Sept-Îles is on the Gulf of St. Lawrence and in the heart of extensive iron ore, aluminum and other mineral resources. Understanding the opportunity for massive development, SIDC wanted to take its message to the world. And that was the challenge. Because despite the fact that Sept-Îles is Canada's second largest port in tonnage shipped, it is relatively unknown internationally. To further complicate the problem, the scope of the project was not limited to one market. To be successful, SIDC had to reach a worldwide audience of manufacturers, mining, and shipping companies.
SIDC wanted a hard-hitting, cost-effective solution to the communications challenge, and it turned to Advertising Made Easy! AME created and executed a multifaceted print + digital campaign targeted to prospects in the U.S., Europe, Asia, and Australia. Newspaper ads were placed in international editions of the Wall Street Journal. Magazine ads were placed in major trade publications worldwide. In addition, AME created a targeted direct mail kit to reach high-opportunity commercial development and mining companies . Language was no barrier, as AME translated marketing materials into the local language.
AME communications are making waves for Seven Islands Development Corporation. Serious inquiries continue to roll in from around the world, and multiple development projects are now under consideration.
How do retailers build business in a down economy? This one simply remodels.
Bray & Scarff, which opened its doors in 1930, is a 12-store appliance chain in Maryland and Virginia. It has long been a trusted choice for major appliances, but as a result of the economic slowdown the company decided to shift its focus to kitchen and bath remodeling. To seal the commitment, Bray & Scarff acquired a countertop manufacturer and developed a proprietary line of countertops, Sienna Granite, for its stores. But the investment came with a challenge: How would they motivate customers to take advantage of the expanded services?
Bray & Scarff looked for a no-nonsense marketing partner with proven retail experience and the ability to move quickly. Their choice was Advertising Made Easy! AME helped reposition the offering in a new print + digital marketing plan. Developed a new logo and corporate identity materials. Created brochures and store graphics to aggressively promote remodeling and Sienna Granite alongside all appliances. And to reach new customers, rolled out compelling direct mail and print campaigns.
What was initially just a vision is now a reality. Today, kitchen and bath remodeling services are a major portion of the business. Both sales and profits have increased dramatically. And Bray & Scarff continues to deliver what its customers are looking for and more.
To be the Complete Package,
RentDirect Nationwide had to offer one.
RentDirect Nationwide, with over 350 members, is the fastest growing buying and marketing group for independent Rent-to-Own (RTO) dealers in North America. RentDirect Nationwide provides dealers with the opportunity to save significantly on purchases, access more brands and enjoy better distribution channels through strategic vendor partnerships. Facing competition for membership from rival buying groups, RentDirect Nationwide sought to expand its line of services to offer a complete marketing package at little to no cost to members.
RentDirect Nationwide wanted a trusted partner who could share in their vision for a marketing calendar filled with print + digital packages created specifically for RTO dealers. When it was time to act, they chose Advertising Made Easy! AME used its extensive RTO experience to create six unique themed promotions encompassed in “Ready2Go” complete marketing packages. Each “Ready2Go” package included print assets: customizable circular or EDDM qualified postcard, window posters, vinyl banner stands and table tents as well as digital assets: web banners, email templates and access to an HDTV commercial.
RentDirect Nationwide has proven to its members and prospects that pricing and purchasing are only part of the buying group equation, backing that up with free marketing support completes the package. Membership continues to grow for the group as participation in “Ready2Go” packages increases.
Co-op Was Tough for Eel Valley Appliance.
But Now They’ve Made it Easy!
Eel Valley Appliance, a small retailer located in Fortuna, California and member of the Nationwide buying group, carry a large selection of top brand refrigerators, cooktops, oven, ranges, and washers and dryers. With fierce competition, Eel Valley understood the need to make their marketing budget work harder. One approach was co-op programs in which manufacturers reimburse the retailer when advertising their products to consumers. Problem is, the process is often complicated, guidelines difficult to meet, and many ad agencies have limited knowledge of how it all works. As a result, available funds, thousands
of dollars, often go to waste. Eel Valley needed help.
Eel Valley turned to Advertising Made Easy! because of our knowledge and expertise with manufacturer’s co-op programs, as well as proven ability to design marketing materials that qualify for reimbursement. Advertising Made Easy! reviewed all available co-op funds, then created a plan for a strong media mix including a direct mail offer to preferred customers, an email blast, newspaper ads, web posting, and store signage. The strategy also included a sale event using mostly co-op funds. Finally, AME utilized a re-approval system in which marketing materials are submitted before publication. This ensures that everything runs smoothly, with no problems on the back end.
Eel Valley showed confidence in their new marketing partner and it is paying dividends. Today, this small retailer is taking full advantage of every co-op dollar available. They are moving ahead with powerful marketing programs that bring new customers to their store. Best of all, they no longer have to deal with any of the tough co-op issues.
We are Advertising Made Easy!
Helping retailers sell is what we do. Since opening our doors in 1997, we’ve partnered with hundreds of retailers – from small family businesses to some of the largest retail enterprises in the nation. So what have we learned along the way? And how does this experience relate to your business?
We’ve learned that most retailers aren’t looking for glitz and glamour in a marketing partner. The stakes are too high and the margins too low. Most retailers end their search with a steady, no-nonsense group that can be relied on in the demanding, fast-moving retail environment. A team with the management, creative, and production skills that have been honed on the hard deadlines of retail.
We’ve also learned the tools of our trade, the rapidly evolving Print + Digital technologies that drive 21st century retail. Quick. Targeted. Cost-effective.
And this is what it can mean to you: Whether it’s producing marketing communications on a single, project basis, or delivering a turnkey service for rolling out complex promotional campaigns, direct mail, or large scale printing programs, you can count on Advertising Made Easy! We know retail.
CEO & Founder
Major Accounts Manager
President & COO
Executive VP & CFO
VP & CMO
Digital Services Manager
AME is about driving more business to our client's stores. We make it happen with dynamic marketing programs, and we do it all - from strategy and creative development, to design and production, to implementation. Our clients range from individual retailers to multi-store chains and national companies. If you're aiming for the most cost-effective marketing possible, no one hits the mark like Advertising Made Easy! Contact us today.
312 Cramer Creek Court
Dublin, Ohio 43017
312 Cramer Creek Court
Dublin, Ohio 43017